After partnering with Webfuel, this Australian Shopify-based home décor eCommerce store saw a major surge in organic visibility with impressions and clicks climbing steadily month over month.
By refreshing existing content, leveraging blog opportunities, and creating new bulk and wholesale pages for event planners, retailers, and designers, the brand transformed its search performance and opened new B2B revenue channels.
The Challenge
The store sold a wide range of decorative home and event items like vases, artificial flowers, planters, and candle holders products that also appeal to wholesalers, stylists, and wedding planners.
However, the website wasn’t performing as it should:
- Product and collection pages were outdated and under-optimised
- No blog content was being added, missing out on long-tail search traffic
- No pages targeted bulk or wholesale buyers, limiting B2B opportunities
The business had strong products but weak organic presence — and Webfuel set out to change that
Our Approach
Our goal was to strengthen the site’s foundation by improving content relevance, expanding keyword coverage, and positioning the brand for both retail and B2B visibility. We focused on optimising what was already there, then added strategic, high-impact content that would keep driving growth over time.
Here’s what we implemented:
Results
Key Takeaways for Ecommerce Brands
- Refresh before you rebuild. Optimising what you already have can deliver faster SEO gains than a full redesign.
- Blog with purpose. Strategic, search-intent blogging captures new traffic and builds authority.
- Don’t overlook B2B. Wholesale pages can open profitable new markets for your existing products.
- Technical SEO matters. Strong foundations such as metadata, speed, and structure amplify every other effort.
- Track and adapt. Use analytics and Search Console insights to continuously refine what works.
Ready to Grow Your Shopify Store Organically?
If your Shopify site isn’t ranking or reaching new audiences or if you want to attract wholesale buyers, we can help. Complete the form to get in touch with Webfuel and start optimising your content for visibility, traffic, and growth.
Note: Some data has been omitted, including the brand name, to protect client privacy. All screenshots are taken directly from the Google Search account of the client.
