Did you know? Email marketing remains one of the highest ROI channels for eCommerce brands especially when powered by Klaviyo’s data-driven automation. Personalised campaigns and smart segmentation can transform customer relationships into consistent revenue growth.
Through our tailored Klaviyo strategy, one of our clients experienced nearly 10x sales growth, turning their email list into a powerful revenue engine.
The Challenge
Before working with us, the client had an existing Klaviyo account but wasn’t fully utilising its potential. Their email campaigns were generic, open rates were low, and automated flows were barely contributing to sales.
They needed a comprehensive email marketing revamp, one that not only re-engaged their audience but also increased conversions and customer lifetime value.
Here’s what we discovered:
- Ineffective segmentation and lack of personalisation
- Weak abandoned cart and post-purchase flows
- Inconsistent email frequency and branding
- Low engagement and minimal revenue contribution from campaigns
The goal was clear:
Build an automated, high-converting Klaviyo system that nurtures leads, recovers sales, and drives repeat purchases.
Our Approach
Here’s how we did it:
Advanced Segmentation Strategy
Grouped customers based on behaviour, purchase frequency, and engagement level for targeted communication.
Automated Email Flows
Set up high-performing flows such as Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase Follow-ups.
Personalised Campaigns
Designed dynamic email templates with personalised product recommendations and tailored offers.
A/B Testing for Optimisation
Tested subject lines, CTAs, and send times to improve open and click-through rates continuously.
We rebuilt the client’s Klaviyo setup from the ground up combining data insights, behavioural triggers, and creative storytelling to maximise results.
Results
Within a few months of optimizing their Klaviyo system, the client’s results were transformative:

Before
After

Key Takeaways for Ecommerce Brands
- Email automation is a growth engine When built strategically, it nurtures leads 24/7 without added ad spend.
- Segmentation = Relevance. The more personalised your messages, the higher your conversions.
- Data beats guesswork. Klaviyo’s analytics empower smarter decisions that directly impact revenue.
Ready to 10x Your Sales With Klaviyo Email Marketing?
Let’s transform your email list into your most profitable channel through Klaviyo automation and strategy. Book Your Free Klaviyo Marketing Consultation Today.
Note: Some data has been omitted, including the brand name, to protect client privacy. All screenshots are taken directly from a real Shopify store.