After years of stagnant results with a previous freelancer, the client turned to Webfuel Digital to revive their paid marketing performance. Within just six months, we transformed underperforming campaigns into a scalable growth engine, delivering 205% more traffic and a 116% increase in sales.
The Challenge
The client had been running Google Ads for years but wasn’t seeing real returns.
When Webfuel audited the account, several major issues surfaced:
- Google Merchant Center wasn’t properly connected to their Shopify store, preventing product data from syncing effectively.
- The ad copy was outdated, too “old-school” and not aligned with current audience intent or trends.
- The freelancer wasn’t using dynamic options (like dynamic remarketing or dynamic search ads), missing massive automation opportunities.
- There was no consistent optimisation cycle. Ads were being created endlessly, without performance review or strategic iteration.
- Overall, campaigns lacked structure, tracking, and testing. They were essentially running blind.
The result? Years of wasted ad spend and very little to show for it.
Our Approach
When we took over, we started with a full Google Ads ecosystem rebuild:
Here’s what we implemented:
Results
Before
After
Key Takeaways for Ecommerce Brands
- Fix the foundation before scaling. A disconnected store or misconfigured Merchant Center can silently kill your ad performance. Get the tech right first.
- Strategic optimisation beats endless ad creation. Regular testing, refining, and reallocating budget drives real growth, not just running more ads.
- Modern messaging matters. Updating ad copy to match current shopper intent and trends keeps your brand relevant and your clicks converting.
Ready to Multiply Your Traffic and Sales?
Think your Google Ads could perform better? Complete the form to get started, and we’ll show you what smart optimisation can do for your sales.
Note: Some data has been omitted, including the brand name, to protect client privacy. All screenshots are taken directly from a real Shopify store.
