Results
How Empleyo Reached Their First $1M in Leads
Empleyo, a startup offering employer of record services, was ready to make their mark in the industry. With a brand new website and big ambitions, they knew that online visibility was crucial. That’s when they reached out to us, looking for help with SEO and SEM to get their name out there and start attracting clients.
Challenges
1. Basic Website with No SEO Foundation
Empleyo’s website was up and running, but it was bare-bones. It lacked the structure and optimisation needed to attract search engine traffic and engage visitors effectively.
2. Lead Generation Target
The goal was to bring in 10 qualified leads every month. For a startup in a competitive industry, this was no small task, especially with a site that wasn’t ready to do the heavy lifting.
3. Limited Visibility
Being a brand new company, Empleyo had little to no online visibility. They needed to get in front of potential clients quickly, and waiting for organic SEO results alone wasn’t going to cut it.
Website & Marketing Services Provided
- Keyword and Competitor Analysis
- Website Restructure and Technical SEO Fixes
- Google Ads Campaigns:
- Content Planning and Strategy
- Tailored Email Marketing
- Biweekly Reporting
Strategy Implementation
To help Empleyo achieve their goals, we developed a comprehensive strategy that included SEO, SEM, content creation, keyword and competitor analysis, email marketing, and regular reporting.
1. Keyword and Competitor Analysis
Understanding the Market
We began by conducting an in-depth competitor analysis to see how other companies in the employer of record services space were positioning themselves online. This gave us insights into their strategies and helped identify opportunities for Empleyo to stand out.
Keyword Research
Using the competitor analysis as a foundation, we performed extensive keyword research to identify high-value search terms that potential clients were using. We focused on both short-tail and long-tail keywords to ensure a mix of quick wins and long-term growth opportunities.
Strategic Targeting
With our keyword research in hand, we developed a targeting strategy that prioritised keywords with high search intent and relevance to Empleyo’s services. This was crucial for driving qualified traffic to the site.
2. Website Restructure and Technical SEO Fixes
Making the Site Search Engine and User Friendly
We restructured the website to make it more appealing to both search engines and visitors. This included optimising the page layout, improving internal linking, and ensuring that content aligned with the targeted keywords.
Fixing Technical Issues
We tackled several technical issues that were hindering the site’s performance. This involved improving page load speeds, optimising meta tags, and addressing other technical SEO factors that could impact rankings.
3. Google Ads Campaigns
Immediate Visibility Boost
While SEO strategies were laying the groundwork for long-term success, we launched targeted Google Ads campaigns to quickly get Empleyo in front of potential clients. These ads were designed to attract high-quality leads searching for employer of record services.
4. Content Strategy and Monthly Blog Posts
Building Authority and Driving Traffic
To enhance Empleyo’s online presence, we developed a content strategy that included publishing monthly blog posts. These posts were carefully crafted around the keywords identified during our research, helping to improve search engine rankings and build authority in the industry.
Engaging, Optimised Content
Each blog post was optimised for SEO and focused on providing valuable insights to potential clients, which helped establish Empleyo as a thought leader in their field.
5. Email Marketing with Pop-Ups and Automation
Lead Capture with Pop-Ups
We implemented a strategic pop-up on Empleyo’s website to capture email addresses from visitors. This simple yet effective tool helped grow their email list rapidly, ensuring that interested visitors could be nurtured into leads.
Automated Email Sequences
To ensure timely follow-up and consistent communication, we set up automated email sequences. These emails were triggered based on user actions, such as signing up via the pop-up or engaging with content on the site, providing relevant information and encouraging further engagement.
Engaging and Nurturing Leads
In addition to automated sequences, we ran biweekly email marketing campaigns. These emails shared valuable content, company updates, and special offers, helping to nurture leads and build stronger relationships with prospects.
6. Biweekly Reporting
Regular Updates and Transparency
We provided Empleyo with biweekly reports that detailed the progress of our SEO and SEM efforts. These reports included key metrics like traffic, keyword rankings, lead generation, and ad performance. This transparency allowed us to adjust our strategy as needed and ensured that Empleyo was always in the loop.
Co-Founder
"Webfuel Digital is my hidden ace for driving increased online leads. Their expertise has played a pivotal role in enhancing the online visibility of the various businesses we've launched. I highly recommend them for their professional SEO and SEM services!"
Results
Our multi-faceted strategy delivered impressive results:
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Project Details
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