International Women’s Day 2025 is more than just a date on the calendar—it’s a time to celebrate women and girls, recognise their achievements, and create campaigns that truly make a difference. As Beyoncé once said, “Who run the world? Girls!” and 8 March is the perfect day to showcase just that.
This global day is all about advancing gender equality and breaking down barriers for every woman and girl. Whether it’s highlighting women in science and technology, celebrating political achievements of women, or simply giving a well-deserved shoutout to the women who keep everything running smoothly (because let’s be honest, we all know who’s really holding things together!), businesses have a unique opportunity to get involved in March 2025.
Key Topics
The Her-Story in the Making
Ever wondered how International Women’s Day got its start? Spoiler alert: It wasn’t created just for social media posts and pink-themed sales. Back in 1911, over a million people across many countries took to the streets to demand equal rights, better working conditions, and political representation for women. (And let’s be honest, if women ran things back then, they’d probably have also organised snacks and a playlist for the march!).
Fast forward to 1977, and the United Nations General Assembly officially recognised 8 March each year as International Women’s Day—a day to raise awareness about discrimination, celebrate achievements, and keep the fight for gender equality going strong.
Now, in March 2025, we still have work to do, but we also have plenty to celebrate. So, whether you’re recognising trailblazing women, smashing the gender gap, or just making sure women get the credit they deserve (cue Aretha Franklin’s “Respect”), one thing’s for sure—IWD belongs to every woman and girl, and it’s time to make it count!
Brands That Inspire, Actions That Matter
Looking to celebrate International Women’s Day 2025? From spotlighting women and girls to championing gender equality, brands can honour achievements this 8 March through real action, not just words.
As March 2025 approaches, businesses worldwide can join this global movement with campaigns that break barriers and create opportunities. Here’s how to make IWD 2025 meaningful with actions that matter.
1. Spotlight Staff Members and Their Achievements
Brand: Sam Edelman
One of the most authentic ways to celebrate International Women’s Day is by recognising the women behind your brand. Sam Edelman did this beautifully by highlighting female employees’ achievements, giving customers an inside look at the women and girls shaping the company.
2. Celebrate IWD with a Writing Contest
Brand: Michelin
Writing Contests are great to celebrate important and meaningful events like International Women’s Day. Invite your audience – female and male – to share stories about important women in their lives. Writing contests can become more personal, creating a strong connection between the audience and the brand.
3. A Message from the Founder
Brand: Kirna Zabete
Particularly relevant for companies founded by women, sending out a more personalised message to your newsletter subscribers is a useful way to mark the occasion, and can help followers better connect with your brand.
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4. Run Exclusive Deals on 8 March to Celebrate Women
Brand: Nivea
You can’t go wrong with an old-school sale for Women’s Day, and many brands like Nivea know this. It’s a simple, if lazy, choice that requires minimal effort from the business, but it is a lovely gift to women on their day. What really sells this campaign is its message, “Indulge in self-care this Women’s Day.”
5. Give Back on International Women’s Day
6. Run a Giveaway to Recognise the Achievements of Women
Brand: Kendra Scott
Jewelry brand Kendra Scott ran a giveaway on International Women’s Day in 2020, offering a set of their earrings to one lucky winner. To enter, participants had to share a photo of the woman who inspired them and explain why.
7. Organise a Social Media Photo Campaign to Empower Women
Brand: Dove
A Social Media Photo Campaign that promotes the normalization of differences in appearance, that every woman is beautiful in her own way, has always been one of the International Women’s Day post ideas that receive public acclaim.
Make Your Brand Stand Out
With 8 March 2025 around the corner, brands have a chance to do more than just post a hashtag—they can create real change. Consumers today expect more than lip service; they want to see brands celebrate women and girls with actions that break barriers and drive gender equality.
So, how do you make an impact?
- Ditch the Tokenism – No more pinkwashing. Showcase the achievements of women in your industry, from boardrooms to frontline workers.
- Support Women in Science and Technology – Let’s unlock more opportunities for women in STEM and shatter the glass ceilings that still exist.
- Empowerment in Action – Create mentorship programmes, scholarships, or funding initiatives for young women and the next generation of leaders.
- Representation That Matters – Feature every woman and girl, ensuring inclusive storytelling that reflects real diversity.
This IWD 2025, don’t just join the conversation—lead it. The brands that take bold, meaningful steps will be the ones that truly stand out.
How to Get Involved and Make a Lasting Impact
International Women’s Day 2025 isn’t just a one-day event—it’s a call to action. Brands that truly value gender equality understand that 8 March should be the start of long-term change, not just a marketing opportunity.
The real question is: How can your brand turn awareness into meaningful action that lasts beyond the day?
- Put Your Money Where Your Message Is – Partner with UN-backed organisations, nonprofits, and grassroots movements that are actively working to support women’s rights and gender parity.
- Break Barriers at Work – Rethink hiring practices, equal pay policies, and leadership opportunities to ensure every woman and girl has access to success.
- Invest in the Future – Fund programmes that help young women step into careers in science and technology, business, and other male-dominated industries.
- Keep the Momentum Going – Throughout March and beyond, continue to advocate, uplift, and implement real strategies that drive gender equality.
This is more than just a celebration—this is a movement. The brands that accelerate action today will be the ones remembered for shaping a more equitable future. Will your brand be one of them?
We're Stronger Together!
On 8 March, we stand with every woman and girl, celebrating their achievements, breaking barriers, and pushing for gender equality. International Women’s Day belongs to all of us—a time to honour progress while recognising the work still left to do.
As March 2025 approaches, this is a call to action for brands, businesses, and organisations to do more than just acknowledge change—be part of it. Let’s unlock opportunities, support women in science and technology, and create a future where equal rights are more than just words.
Want more holiday inspiration?
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