Results
How Baie Botanique Increased Subscribers by 420.34%
Baie Botanique is an innovative, botanical skincare brand committed to transforming skin health through natural ingredients and nutrition. Their mission is to help women achieve a glowing, flawless, and radiant complexion without the need for makeup. Baie Botanique’s products are not only natural and ethically responsible but also deliver visible results, empowering women to go foundation-free with confidence.
However, despite their powerful mission and high-quality products, Baie Botanique found themselves struggling to fully tap into their online potential. They came to us after a frustrating experience with a previous SEO specialist. Initially, they were only looking for help with a social media project, but as they saw the untapped potential of their website, they realized they needed more comprehensive support.
That’s when we stepped in with a full-scale hybrid marketing strategy, designed to elevate their brand across multiple channels.
Challenges
1. Frustration with Previous SEO Efforts
Baie Botanique had been disappointed by their previous SEO specialist. The results weren’t meeting their expectations, and they knew their website could achieve much more with the right approach.
2. Need for Comprehensive Marketing
While the initial focus was on social media, Baie Botanique soon realised they needed a partner who could handle a broader range of services—everything from SEO and eCommerce to email marketing and social media.
3. Platform Migration
Their website was on WooCommerce, and they were looking for a more user-friendly and robust platform to handle their growing eCommerce needs. Additionally, their email marketing was managed through GetResponse, but they needed a more powerful tool to support their growing subscriber base.
Website & Marketing Services Provided
- Full Website Revamp
- Comprehensive SEO Strategy
- Copywriting
- Conversion Rate Optimisation (CRO)
- Multi-Lingual Page Implementation and Optimisation
- Rapid Deployment
Strategy Implementation
We knew that to help Baie Botanique achieve their goals, we needed to implement a multi-channel strategy that would boost their online presence, enhance customer engagement, and drive significant growth. Here’s how we did it:
1. Website Migration from WooCommerce to Shopify
Seamless Transition
We migrated Baie Botanique’s website from WooCommerce to Shopify, ensuring a smooth transition with minimal downtime. Shopify offered them a more intuitive platform with better eCommerce capabilities, which was essential for scaling their business.Improved User Experience
With Shopify, we were able to enhance the site’s user experience, making it easier for customers to browse products, make purchases, and stay engaged with the brand.Multi-Lingual Support
Recognising Baie Botanique’s international audience, we implemented multi-lingual functionality into their new Shopify site. This included creating separate language versions of the site to cater to French-speaking customers, among others, ensuring that their content was accessible and relevant across different regions.2. Comprehensive SEO Strategy
On-Page SEO Optimisation
We conducted a full on-page SEO audit and implemented necessary changes to make the site search engine-friendly. This included optimising title tags, meta descriptions, headers, and image alt texts. We also focused on improving page load speed and ensuring mobile responsiveness, which are critical for both user experience and search rankings.Keyword Research and Integration
Using extensive keyword research, we identified high-value search terms relevant to Baie Botanique’s target audience. We then integrated these keywords into the website’s content to improve search engine rankings and attract more organic traffic.Copywriting
We refreshed the website’s content with new, engaging copy that was not only informative but also optimised for search engines. This helped the content resonate with both search engines and potential customers.Conversion Rate Optimisation (CRO)
We optimised conversion points across the website, including contact forms and call-to-action buttons, to make it easier for visitors to engage and convert into subscribers or customers.3. Email Migration from GetResponse to Klaviyo
Enhanced Email Marketing
We migrated their email marketing platform to Klaviyo, which allowed for more sophisticated segmentation, automation, and personalisation. This was crucial for delivering targeted campaigns that resonated with their audience.Automation Flows
We set up automated email flows, including welcome sequences, abandoned cart reminders, and post-purchase follow-ups, ensuring consistent communication with subscribers and higher engagement rates.4. Weekly Email Campaigns
Consistent Engagement
We launched weekly email campaigns to keep Baie Botanique’s audience engaged. These emails provided valuable content, exclusive offers, and skincare tips, which helped build a loyal community of subscribers.Optimised Content
Each campaign was carefully crafted and tested to ensure it resonated with their audience, leading to higher open rates and click-throughs.5. Social Media Strategy
Solid Social Media Presence
We revamped Baie Botanique’s social media strategy, focusing on consistent branding, engaging content, and community building. This helped to strengthen their presence across platforms like Instagram, Facebook, and Pinterest, driving more traffic to their site.Partnerships and Sponsorships
We secured partnerships and sponsorships with health and beauty magazines, further boosting their visibility and credibility in the market.6. Optimisation of Amazon Store
Expanded Reach
We optimised Baie Botanique’s Amazon store, improving product listings, enhancing visuals, and incorporating SEO strategies to increase their visibility on the platform. This helped to drive more sales and reach a broader audience.7. Customised Reporting
Long-Term Data Retention
Understanding that Google SEO tools retain data for only a limited period, we created customised reports manually imported from Google. This process allowed Baie Botanique to maintain a long-term record of their SEO performance, ensuring they had access to historical data for ongoing analysis and strategic planning.Actionable Insights
These customised reports provided Baie Botanique with clear, actionable insights into their SEO performance, helping them track progress over time and make informed decisions for future campaigns.
Managing Director / Ecommerce
"Mutzii and her team have worked with us for a couple of years, and it has been a pleasure to collaborate. They are great all-rounders, with skills in a wide variety of areas. Their analytical and reporting skills are very thorough and well-presented."
Results
Our comprehensive hybrid marketing approach delivered outstanding results:
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