Results

How iScale Increased Organic Clicks by 60% in Just 30 Days

iScale Solutions is a leading outsourcing company with headquarters in the Philippines, Madagascar, and Vietnam. They connect clients from around the globe with top talent in prime outsourcing locations. However, despite their industry leadership, their website hadn’t kept pace. It hadn’t been updated or optimised for SEO since it was launched in 2012, and with a major industry event on the horizon, iScale knew they needed to make a strong impression.

Challenges

1. Outdated Website

iScale’s website was more than a decade old, with no updates or SEO improvements since its launch in 2012. The design was outdated, and it wasn’t doing much to attract or engage visitors.

2. Tight Deadline

iScale needed the revamped website live in less than a month to coincide with a major event where they planned to showcase their new look. Time was of the essence.

3. No Existing SEO Strategy

With no SEO efforts in place, the site wasn’t ranking well on search engines, which meant they were missing out on potential clients who were searching for outsourcing services.

Website & Marketing Services Provided

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Strategy Implementation

To meet iScale’s needs and ensure they were ready for their big event, we developed a comprehensive strategy that focused on a full website revamp, SEO optimisation, and improving conversion rates.

1. Full Website Revamp

Modern Design

We completely overhauled the website’s design, making it visually appealing, user-friendly, and mobile-responsive. The new design was not only eye-catching but also intuitive, ensuring that visitors could easily find the information they needed.

Improved User Experience

We streamlined the site’s navigation and layout to enhance the user experience. This included reorganising content and making sure that key services were highlighted prominently.

2. Comprehensive SEO Strategy

SEO Optimisation

We conducted a full SEO audit and implemented necessary changes to ensure the site was search engine-friendly. This included on-page SEO elements like meta tags, alt texts, and keyword optimisation.

Copywriting

We tackled several technical issues that were hindering the site’s performance. This involved improving page load speeds, optimising meta tags, and addressing other technical SEO factors that could impact rankings.

Conversion Rate Optimisation (CRO)

We focused on optimising conversion points across the website, such as contact forms and call-to-action buttons, to make it easier for visitors to get in touch with iScale.

3. Multi-Lingual Page Implementation and Optimisation

Catering to French-Speaking Visitors

Recognising the importance of reaching French-speaking clients, particularly in Madagascar, we implemented and optimised a multi-lingual page. This included translating key content into French and ensuring the SEO for this page was tailored to French-speaking audiences. The result was a seamless, user-friendly experience for visitors who preferred to interact with the site in French.

4. Fast Turnaround

Rapid Deployment

With the tight deadline in mind, our team worked efficiently to ensure the revamped website was live well before the event. This gave iScale enough time to test and make any final tweaks.

Philippine D.

Business Development Manager

Working with Webfuel Digital was an absolute pleasure! They completely transformed our outdated website into a modern, user-friendly platform in record time. We were especially impressed with their attention to detail and how quickly they delivered exactly what we needed. The new design is not only visually stunning but also perfectly tailored to our audience. Highly recommend!

Results

The results of our efforts were impressive, especially considering the short timeframe:

60% Increase in Organic Clicks

In just 30 days, iScale saw a 60% increase in organic clicks, driving more traffic to their site and significantly boosting their visibility.

Improved CTR and Avg. Position

The CTR and average position on search engines improved steadily, showing the site became more visible and appealing to users.

50% Increase in Impressions

Within the first week, the number of impressions surged by 50%, meaning that more people were seeing iScale’s website in search results.

Increase in Search Queries

Search queries exceeded monthly averages, proving the content and SEO strategy effectively targeted the right keywords.

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Project Details

Client: iScale Solutions

Industry: Human Resource

Website: iscale-solutions.com

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