Results
How Proseso Boosted Organic Traffic by 142%
When Proseso Consulting, a growing firm in the accounting and finance sector, came to us, they were looking for a way to boost their organic traffic and search visibility. They knew SEO was key to attracting more qualified leads, but there was a catch—their website was built on Odoo, a platform that’s not exactly known for its SEO-friendliness.
Odoo is great for managing business processes, but when it comes to SEO, it’s a bit like trying to drive a race car on a bumpy road. On top of that, their website needed a bit of a facelift to improve user experience and increase conversions. So, instead of just offering a standard SEO service, we knew we had to think bigger and craft a strategy that would tackle multiple challenges at once, including helping them reach a broader, international audience.
Challenges
Proseso Consulting had a few challenges:
1. Limited SEO Tools in Odoo
Odoo is robust in many ways, but SEO isn’t its strong suit. The platform has limitations that made it tough to implement some of the more advanced SEO strategies we usually use.
2. Outdated UX/UI Design
The website was looking a bit dated, and visitors found it hard to navigate. This wasn’t just affecting user engagement; it was also hurting conversions.
3. Low Conversion Rates
Even though Proseso Consulting was getting some traffic, it wasn’t translating into leads. That’s a big problem when your business depends on new clients coming in the door.
4. Expanding Beyond Local Markets
Proseso wanted to broaden their reach beyond just local clients—they had their sights set on international markets as well. This meant we needed to dive deep into competitor and keyword analysis to make sure we were targeting the right audience everywhere.
5. Simplified Monthly Reporting
One thing they made clear was their need for straightforward reporting. They didn’t want to be bouncing between different tools to understand how their site was performing. Everything needed to be in one easy-to-read report.
Website & Marketing Services Provided
- Odoo Technical & On-page Optimisation
- Competitor & Keyword Analysis
- User Experience / User Interface Revamp
- Conversion Rate Optimisation
- Streamlined Monthly Reporting
- Keyword Optimisation & Integration
Strategy Implementation
We realised that just focusing on SEO wouldn’t be enough to achieve the results Proseso Consulting was looking for. So, we put together a hybrid strategy that combined SEO with UX/UI improvements, conversion rate optimisation (CRO), and a smart approach to competitor and keyword analysis, all wrapped up with easy-to-digest monthly reporting.
1. SEO Optimisation on Odoo
Technical SEO
We worked within the limitations of Odoo, optimising meta tags, URLs, site speed, and mobile-friendliness. We made sure the website was set up to attract the right kind of traffic, despite the platform’s constraints.
Content Strategy
We developed a content plan focused on high-value keywords that Proseso’s potential clients were searching for. This included writing new blog posts and service pages that spoke directly to their audience’s needs.
2. Competitor and Keyword Analysis
Reaching New Markets
We didn’t just look at local competitors—we took a global view. By understanding what other firms were doing both locally and internationally, we identified gaps that Proseso could fill.
Keyword Targeting
Our research allowed us to find the right keywords to improve Proseso’s rankings not just locally, but internationally too. This meant they started showing up in front of a broader audience, increasing their potential client base.
3. UX/UI Revamp
Website Redesign
We gave the website a fresh, modern look. It’s not just about looking good—this redesign made the site easier to navigate, which keeps visitors around longer and makes it more likely they’ll convert into leads.
Improved User Journey
We simplified the user experience, making it easier for visitors to find what they were looking for. Clear calls-to-action (CTAs) guided them towards taking the next step, whether that was booking a consultation or learning more about services.
3. UX/UI Revamp
Website Redesign
We gave the website a fresh, modern look. It’s not just about looking good—this redesign made the site easier to navigate, which keeps visitors around longer and makes it more likely they’ll convert into leads.
Improved User Journey
We simplified the user experience, making it easier for visitors to find what they were looking for. Clear calls-to-action (CTAs) guided them towards taking the next step, whether that was booking a consultation or learning more about services.
4. Conversion Rate Optimisation
A/B Testing
We tested different versions of key pages to see which ones performed best. The winning designs led to more conversions.
Optimised Lead Forms
We made the lead forms easier to fill out, which meant more visitors actually completed them. Simple changes can make a big difference in how many leads you generate.
5. Streamlined Monthly Reporting
Google Data Studio Integration
We set up a custom dashboard in Google Data Studio that pulled in data from both GA4 and Google Search Console. Now, Proseso Consulting could see all their key metrics in one place without needing to switch between tools.
Month-on-Month Performance
The dashboard gave them a clear view of how their site was performing month over month, so they could easily track their progress and see the impact of our efforts.
CEO & Managing Director
"Webfuel Digital has transformed our accounting and finance website! Their hybrid SEO expertise have significantly improved our search rankings and user experience. We're now attracting more qualified leads and seeing a noticeable increase in engagement. "
Results
After just 90 days, the results spoke for themselves:
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Project Details
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