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How HairBack Clinic Achieved #1 Google Rankings
Meet HairBack Clinic, a top-tier hair transplant clinic based in Turkey. They’re not just any clinic—they’re staffed by a team of surgeons who are experts in FUE/DHI hair transplant techniques. With over 12 years of hospital experience and a decade in clinical practice, they’ve earned a solid reputation in the hair restoration field. However, despite their expertise, HairBack Clinic struggled to make their mark online, especially when trying to attract international patients.
Challenges
If you’re in the medical field, you know how tough it can be to stand out online, especially in a niche like hair transplants. Here’s what HairBack Clinic was up against:
1. Building an Online Presence from Scratch
Building an Online Presence from Scratch: HairBack Clinic had just launched their website and needed to quickly establish themselves online. It’s a common scenario: you’ve got the expertise, but how do you make sure the world knows about it? They needed to ramp up their online visibility fast.
2. Reaching International Patients
The clinic wanted to attract patients from countries like France, Spain, Italy, and English-speaking regions. But breaking into those markets with targeted SEO for hair transplants is no small feat. They needed to reach these audiences and convince them that HairBack Clinic was worth the trip to Turkey.
3. Positioning as the Go-To Clinic
Their ultimate goal? To be recognised as the premier destination for hair transplants in Turkey. Competing in such a crowded market required not just ranking high in search results but also building a strong, trustworthy brand that international patients could rely on.
Website & Marketing Services Provided
- Keyword Research & Content Optimisation
- Technical SEO Enhancements
- Localised and International SEO
- User Experience (UX) Redesign
- A/B Testing for Conversion Optimisation
- Streamlined Booking Process
Strategy Implementation
We developed a tailored strategy combining Medical SEO with Conversion Rate Optimisation (CRO), helping HairBack Clinic not only attract more visitors but also turn them into paying clients. Let’s break down what we did:
1. SEO Strategies for Boosting Visibility
Keyword Research & Content Optimisation
We started with extensive keyword research, pinpointing the exact terms potential patients were searching for—like “FUE hair transplant Turkey,” “best hair transplant clinic,” and “DHI hair transplant for international patients.” Then, we optimised every corner of the website, from landing pages to blog posts, ensuring these keywords were naturally integrated. This kind of SEO for hair transplants is critical in making sure your clinic gets noticed by the right audience.
Technical SEO Enhancements
We didn’t stop at content. We also tackled the technical side of things—improving site speed, ensuring the site was mobile-friendly, and implementing structured data (schema markup) to make sure search engines fully understood what HairBack Clinic had to offer. These steps are essential in any medical SEO strategy, as they ensure your site not only ranks well but also provides a smooth user experience.
Localised and International SEO
Targeting international clients means you need to think globally. We optimised the clinic’s Google My Business profile and built local citations in various countries. Plus, we created region-specific content in multiple languages to make sure HairBack Clinic was relevant to searchers in France, Spain, Italy, and beyond. This multi-layered approach helped the clinic stand out in local search results, making it the top choice for international patients looking to travel for their hair transplant.
2. CRO Strategies for Turning Visitors into Patients
User Experience (UX) Redesign
First impressions matter. We redesigned the website to be more user-friendly, with clear navigation and engaging visuals. Calls to action (CTAs) were placed strategically throughout the site, guiding visitors towards booking a consultation or contacting the clinic. A well-designed site is crucial in medical SEO because it helps reduce bounce rates and keeps visitors engaged longer.
A/B Testing for Conversion Optimisation
We didn’t just guess what would work—we tested it. By conducting A/B tests on elements like headlines, CTA buttons, and forms, we could see what resonated best with the clinic’s audience. This data-driven approach ensured we were constantly refining the site to increase conversions.
Trust Building through Content
In the medical field, trust is everything. We integrated trust signals throughout the website—patient testimonials, before-and-after photos, detailed procedure explanations, and even the clinic’s certifications. This kind of content is vital in a medical SEO strategy because it reassures potential patients and encourages them to take the next step.
Streamlined Booking Process
Finally, we made it as easy as possible for visitors to book a consultation. By optimising contact forms, reducing steps to complete a booking, and adding instant chat options, we removed any friction that might stop someone from converting. In a competitive market, a smooth booking process can make all the difference.
Edouard & Roxane
Co-Founders / HairBack Clinic
"Working with Webfuel Digital has been a game-changer! Their Medical SEO and CRO strategies helped us reach #1 on Google and significantly increased our traffic and patient bookings. They truly understood our goals and delivered beyond our expectations. Now, HairBack Clinic is recognised globally as a top destination for hair transplants. We couldn’t be happier with the results!"
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