When a customer asked ChatGPT where to find the best artificial plants nearby, Silk Plant Decor and More came up as a top recommendation.
And when they searched Google, the brand appeared #1 for “best artificial plants Canada indoor.”
Today, the business dominates both AI-driven and traditional search visibility but that wasn’t where the story started.
The Starting Point
Silk Plant Decor and More, a trusted Vaughan-based retailer with a beautiful 15,000 sq ft showroom, originally hired Webfuel for email marketing services.
During the onboarding process, our team reviewed their digital ecosystem and quickly spotted a bigger issue:
Their Shopify website, once managed by another agency, had been left untouched, poorly optimised, and underperforming.
Traffic came almost entirely from the homepage, while product and collection pages were barely visible on Google. Despite their strong local reputation, the client wasn’t seeing meaningful online growth and had nearly given up on their site.
We couldn’t just ignore that. So, we proposed a Shopify revamp and conversion-focused SEO strategy to turn their website into a true growth engine.
Our Approach
Our plan focused on two key outcomes: make the site convert and make it discoverable by both search engines and AI systems.
Here's how we did it:
Results
Cited by ChatGPT
Appeared as a recommended store for “artificial plant store nearby,” driving in-person visits and online sales.
Dominating Google Rankings
Silk Plant Decor and More now ranks #1 for multiple competitive keywords just a few among the hundreds of search terms they’ve captured since the site revamp.
They’re ranking on both local and national-level keywords (see image below) all appearing on page one of Google.
Surge in Search Visibility
After launching the revamped Shopify site in March 2025, the number of queries and impressions skyrocketed, growing from ~5K to over 12K within months.
Key Takeaways for Shopify Owners
Ready to Make Your Brand AI-Discoverable?
Let’s fine-tune your local SEO so your business shows up where people are asking on ChatGPT, Bing Copilot, and beyond. Book Your Free AI Visibility Consultation Today.
Note on Client Privacy:
To maintain confidentiality, this case study reflects verified results and citations from Silk Plant’s ChatGPT mentions and analytics tools, without disclosing proprietary data.
