Results

8x Subscriber Growth in 6 Months with Optimised Popups

Did you know? According to Klaviyo, the average popup converts at 3.8%, while the top-performing ones reach 23.67%. That’s a massive opportunity most ecommerce brands overlook. For this Shopify store, we focused on optimising their popup strategy and the results? A dramatic subscriber growth through smart, data-backed A/B testing.

The Challenge

This Shopify-based ecommerce brand had everything going for it. Great products, solid traffic, and a growing customer base. But one thing was missing: a healthy, growing email list.

Despite using a popup, they were only generating around 80 new subscribers per month. The offer wasn’t converting, the design felt generic, and there was no testing in place. Like many ecommerce businesses, they had set it and forgotten it.

Our Approach

While most ecommerce agencies might add a welcome discount and move on, we treated the popup like a conversion asset, testing, tweaking, and refining it until it worked like a machine.

Our mission? Get as close to that top tier as possible.

Here's how we did it:

A/B Tested Offers

Tried multiple incentives like percent-off, free shipping, and mystery discounts to discover which motivated the most signups.

Improved Design & Messaging

Refined visuals, headlines, and CTAs for clarity and urgency, especially on mobile, where drop-offs were highest.

Optimised Popup Timing

Tested different trigger settings like exit-intent, scroll depth, and delay time to show the popup when users were most engaged.

Analysed & Iterated in Klaviyo

Monitored conversion data inside Klaviyo, then quickly adjusted based on what performed best to keep improving results.

Results

After 6 months of focused testing and refinement, the brand’s subscriber growth skyrocketed:

That’s a 695% increase in monthly subscriber acquisition. Achieved without changing traffic levels or increasing ad spend.

Key Takeaways for Ecommerce Brands

After 6 months of focused testing and refinement, the brand’s subscriber growth skyrocketed:

Ready to Grow Your List the Smart Way?

Let us optimise your popups, so you can focus on scaling your Shopify store. Book Your Free Ecommerce Marketing Consultation Now

Note on Client Privacy:
We value the privacy and data security of our clients. While this case study reflects real results and screenshots from their Klaviyo account, the brand name has been withheld for confidentiality.

8x Subscriber Growth in 6 Months with Optimised Popups

The Challenge